MAM

Happy mcgarrybowen bags cure.fit mandate

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/08/Happy%20mcgarrybowen.jpg?itok=FSwSPMJ6

MUMBAI: cure.fit, the new venture by Mukesh Bansal and Ankit Nagori, has awarded its brand solution mandate to Happy mcgarrybowen, the creative agency from Dentsu Aegis Network.

cure.fit is a holistic technology-led health platform, which provides scientifically tested assistance to users to help them think, sleep, eat and work out better. cure.fit achieves this through its various offerings – eat.fit, mind.fit, cult.fit and more. As part of its recent association with Hrithik Roshan, cure.fit has launched HRX (the Hrithik Roshan lifestyle brand) workouts under cult.fit programs.

Commenting on the partnership, Mukesh Bansal, co-founder, cure.fit said, “Happy mcgarrybowen has played a key role in helping us arrive at a very powerful brand identity and brand positioning. This is disruptive thinking in brand space and gives us huge advantage as we go about building a consumer brand. Happy team has also played a key role in helping establish cult.fit as a holistic healthcare brand in Bangalore with creative inputs for centre ambience and campaigns for the brand.”

Praveen Das, managing director and chief creative officer, Happy mcgarrybowen says, “We were excited and happy to partner with Mukesh to create a new brand of value together, right from ground upwards. Our talented design team first set out to create an international class brand identity, relevant to the digital world we live in, using global design thinking principles. Subsequently, we also created the look and feel of the world the brand occupies, its tone of voice, brand icons, environmental graphics and packaging that are not only unique but also express and communicate the soul of the brand at all touch points."

Happy mcgarrybowen has also secured the creative mandate for the launch and growth of cure.fit The mandate includes mainline and digital communications and will be managed by the agency's Bangalore office.

Kartik Iyer, chief executive officer, Happy mcgarrybowen, added, "What Mukesh is doing with cure.fit is truly revolutionary and inspirational. Our country needs a movement like this. Thanks to technology, the vision to do something like this is possible today. We are honoured that he placed his trust in us from day one, where we were brought in to create the launch video of the concept itself. We partnered with him right through the design phase of the entire cure.fit experience and shall also be working with him on launching and brand building all the offerings from the platform. The recent launch of the cult.fit centres with Hrithik Roshan was met with a resounding success."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories