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FoxyMoron and GroupM's Motivator pocket Hooq creative, digital mandate

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MUMBAI: Following a multi-agency pitch, Hooq, the video-on-demand service, with a new mobile first approach, has appointed Motivator (a GroupM company) and FoxyMoron as its digital and creative agencies, respectively.

The new strategic appointments by Hooq have been made with agencies that deliver digitally native campaigns. The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers. The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms. FoxyMoron has been granted the digital and mainline creative mandate, marking a first for the digital native agency as far as mainline creative services is concerned.

Hooq India MD Salil Kapoor: "We believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns."

Motivator managing director Rabe Iyer said, "We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq's growth journey in India.”

GroupM CEO -- South Asia CVL Srinivas said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions."

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