MAM

Grapes Digital wins digital media mandate of MuscleTech

The account will be managed by the Mumbai team

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/06/muscle.jpg?itok=actUmSMX

MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has won the digital media mandate of leading sports nutrition brand, MuscleTech, in India.

The mandate includes managing their social media presence, digital strategy, and influencer marketing, along with helping them create innovative video content. The mandate was awarded to them after a multi-agency pitch and will be handled by their Mumbai team.

Speaking on this win, Grapes Digital founder and CEO Himanshu Arya said, “MuscleTech is an industry leader in the sports nutrition market and we are glad to partner with them to escalate their digital media presence. We look forward in creating interesting campaigns for them.”

Grapes Digital Mumbai head Rajeesh Rajagopalan said, “The entire team is excited to start work and are kicked up to provide insightful business solutions via digital properties and initiatives. MuscleTech has immense potential and we look forward to support them in building it digitally.”

“The MuscleTech team is both excited and proud of our newly entered partnership with Grapes Digital in India. We are confident that Grapes Digital will deliver exciting campaigns, helping us communicate the positive impact our products will have on the lives of fitness enthusiasts across India”, said Iovate Health Sciences International Inc. vice president international sales and marketing Joao DaSilva.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/airel.jpg?itok=-aN5zYWt
Ariel India achieves a Guinness World Records certificate for the largest laundry lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/thinkers.jpg?itok=2-PR4MyG
smartwater, the perfect accomplice for original thinkers

With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/samsung.jpg?itok=TkrwuwIe
Lodestar UM and Cheil India retain media duties for Samsung India

South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/essence.jpg?itok=3ZhdPXQ2
Essence announces key appointments for APAC region

Essence, a global data and measurement-driven media agency which is part of GroupM, has announced the appointment of James Smyllie and Lee Walsh as VP media planning APAC and VP media activation APAC, respectively. Both of them will wi based out of Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/DAN.jpg?itok=_bimXg_E
DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH

The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of ‘Hyperlocal Insights’ with an aim to provide a deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. 

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/Gen_Z.jpg?itok=A5-8leRW
How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/shopper.jpg?itok=tAckpLXk
Shoppers Stop launches its latest campaign, It’s Our Time, celebrating women

Shoppers Stop, India’s leading fashion and beauty destination, in its latest campaign It’s our Time reaches out to its largest customer base of women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/placio.jpg?itok=e23BvoQk
Placio unveils new logo

Placio, a pioneer in student housing company undergoes a logo change today. The refreshed brand identity is an extension of the company’s venture into the co-living space and going international.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/subha.jpg?itok=2v4FUpwB
Subha, VP Media- Godrej, shows that media people can be right brained too

Subha Sreenivasan Iyer is a Media Management Professional with over two decades of experience in the areas of MediaPlanning, Strategy,Buying and Negotiations.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories