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FCB Ulka bags creative duties for Tata Docomo biz

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MUMBAI: True to the agency’s motto of being ‘Never Finished’, FCB Ulka recently bagged the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.

The account was awarded to FCB Ulka following a multi- agency pitch.

Tata Docomo Business Services is a leader in various telecom solutions, backed by years of experience, numerous awards and innovations -- a few notable ones include 100 Mbps consumer broadband, SIP Trunk over 3G last-mile, School-bus Tracking, and Wi-Fi on the move.

Tata Teleservices business head – SME enterprise business Harjit Singh Chauhan said, “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

FCB Ulka CEO Nitin Karkare said, “As we script another chapter with the celebrated brand - Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”

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