MUMBAI:  After winning the Ambuja Cement creative mandate last week, Publicis has now bagged the account of India’s largest retail store for traditionally made products, Fabindia.

The account was won after a multi-agency pitch. The business will be handled out of Publicis Delhi office.

Fabindia CEO Subrata Dutta commented “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis, we have found the right partners to do this. We are looking forward to their contribution on our brand.”

Publicis South Asia Partha Sinha and Bobby Pawar in their joint statement said, “Fabindia is the definitive Indian brand. To reinterpret a brand’s strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner.”

Publicis south Asia CEO Nakul Chopra added, “Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work.”