MAM

Dentsu wins creative mandate for the Delhi team of ISL

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/17/RohitOhri.jpg?itok=DkOiLBP1

MUMBAI: Dentsu Creative Impact has won the creative duties of DEN Networks’ Delhi Team in the Indian Super League (ISL). The account was bagged following a multi-agency pitch.

The ISL is the name of a new football league in India being spearheaded by IMG-Reliance (a joint venture of IMG and Reliance Industries) and the All India Football Federation. It is set to kick-off in October 2014 and finish its first season in December 2014. The league is expected to run along the lines of the Indian Premier League (IPL) and Major League Soccer (MLS) of the United States.

Dentsu India Group executive chairman and APAC (South) CEO Rohit Ohri said, “ISL will provide the much needed platform to build football as a sporting passion in India. We are delighted to partner DEN in building Delhi Dynamos. This is a great opportunity for us to leverage in India the rich heritage and expertise in sports marketing that Dentsu has in Japan. Sameer has an inspiring vision for the game and the team. We look forward to delivering that vision through a comprehensive integrated communication plan.”

The football league is expected to see participation from eight franchisees with each team featuring one marquee player and a mix of International and Indian players. Unlike IPL, there won't be any player auctions but franchisees will pick up players by ‘Draft System’ modeled on the MLS Draft.

DEN has recently joined hands with ISL to satiate Delhi’s aspirations and to spearhead the cause of nurturing football across Delhi and become the champions of Indian football. With the new Delhi team coming into force from the DEN stable, the company wants to give every Delhiite reasons to love the sport and revel in the fanaticism, passion and intense craze that the sport is known for, globally.

Over the last few years, football is beginning to score big in India with aggressive positioning of EPL and Champions League, global events like FIFA World Cup and other international sporting events like the Euro Cup. In fact, football is the new conversation starter for most, especially the ‘classes’ and is seen as the new ‘cool.’

EN Networks chairman & MD Sameer Manchanda said, “India’s Football revolution is just starting. Football is on its way to becoming India’s second sport. We hope that our collaboration with Dentsu will create the magic around the Delhi Dynamos that instantly connects with passionate youth and football fans of Delhi and the region. Our dream is to make India a major force in the global soccer ecosystem.”

“Indian Super League is the latest to join the emerging bandwagon of pan-India professional sporting leagues with the objective of improving the sporting and football fabric in our nation and create new fans of the sport,” added Manchanda.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories