Dentsu Singapore bags four new businesses

MUMBAI: Dentsu Singapore has bagged four new businesses namely Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and Singapore Navy Information Centre.


Following a pitch process in April, Dentsu Singapore has been appointed as the agency of record for the Civil Aviation Authority of Singapore, the governing organization to oversee and promote safety in the aviation industry, to handle its integrated media and creative campaigns.


Commenting on the CAAS appointment, Dentsu Aegis Network Singapore CEO Rosalynn Tay said, “The CAAS win firmly establishes Dentsu Singapore as the communications authority on all transportation forms – via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air). We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries.”


NTU has again reappointed Dentsu Singapore after a two-year partnership, to lead the creative development, media planning and buying for their admission campaign for 2015. NTU Singapore is the fastest-rising university in the world’s Top 50 and ranked 39th globally.


Bagging the media duties for Pringles International, Dentsu Singapore will be tasked to execute on the ideation of activation for markets in the region.


“At the start of the RFP, we were on the lookout for a one-stop agency that can scale on their capabilities on activation and media. One that understood our business priorities and needs to deliver a customised plan to our target audience. Dentsu Singapore was evaluated along with others on key parameters. Their passion, holistic approach and commitment got them our business and we look forward to a fruitful relationship with Dentsu,” said Pringles APAC Emerging Markets regional brand manager Michael Guo.


Following the announcement of being appointed as AOR for The Republic of Singapore Navy in November 2014, Dentsu was invited to pitch for a second navy project with the task of developing a publicity campaign for a ship naming contest for the new fleet of Littoral Mission Vessels, the next-generation of warships to replace the current Fearless-class of patrol vessels. The pitch which saw three other contenders, was scoped to develop and execute the overall communication and creative strategy, contest management and implementation, digital and social media strategy and execution, media planning and buying, PR, activation and event management.


“This is a fantastic achievement for everyone at Dentsu Singapore. The team works tirelessly to deliver exceptional results for our clients and it’s great to be appointed as the agency partner of choice for these prestigious local ogranizations and international brands,” shared Tay.


Additionally, Dentsu Singapore’s work for Canon-EOS World and Toyota Motors ‘Wakudoki’ Campaign was awarded gold for best idea - loyalty and CRM, and best idea – social, at the Agency of the Year Marketing Awards held recently. 

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