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Dentsu India wins creative & strategic mandate for Hug Innovations

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MUMBAI: Dentsu India has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch Hug.

Dentsu India CEO Simi Sabhaney said, “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

Hug Innovations founder and CEO Raj Neravati, said, “Dentsu's passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

Commenting on the win, Dentsu India vice president Vidya Sankar said, “This category has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

Isobar business head Rahul Vengalil added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

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