MUMBAI: Wildcraft, an outdoor and adventure gear company, has appointed DDB Mudramax as its media agency on record (AOR). The appointment was made earlier this month after a multi-agency pitch involving several leading agencies.

 This is a first for Wildcraft, a brand that has focused little on communications, until now. The agency will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation.

On the appointment, Wildcraft CMO Simeran Bhasin said, “The depth of strategic thinking - the interconnected planning model, juxtaposed with great ideas showcased by DDB MudraMax gave us the confidence to consider them as our partners. They share the same zeal and enthusiasm in the journey of building our brand and we are very happy to associate with the team.”

DDB MudraMax media & ED president Sathyamurthy Namakkal said, “The new age lifestyle brands like Wildcraft warrants a very holistic interconnected consumer planning model. And this approach of ours is what aligned us with the client’s ambitious plans and marketing approach. We are glad to add one more new age client to our portfolio and the spirit of long term partnership with which we work for all our clients will be extended to Wildcraft as well.”