MUMBAI: Post a multi-agency pitch, Infibeam.ooo has handed its creative duties to DDB Mudra West. The account will be handled by DDB Mudra West’s office in Ahmedabad.

OOO is one of the first generic top level domains (gTLD) in India from the e-commerce pioneer Infibeam Incorporation.  With .ooo gTLD, Infibeam intends to expand, on a global scale, the valued service they already provide to brick-and-mortar retailers, specifically delivering a dedicated online platform and its own personalised website with an address of their choice, to market its goods and services.

While the current system is limited to retailers in India, the adoption of a gTLD would permit retailers across the globe to operate from a trusted and secure online platform. The adoption of the gTLD by global retailers will dramatically increase consumer choice across a limitless range of goods and services, in a safe and trusted environment.

Its offering would not only extend to those currently running physical retail spaces, however, as the .ooo gTLD easily could be used for any entity launching or expanding an e-commerce venture.

DDB Mudra Group executive director and DDB Mudra West president Rajiv Sabnis said, “This is a once-in-a-lifetime opportunity to launch a new domain across the world. It is one of the landmarks in the history of the internet. The .ooo platform allows businesses to be taken online and with the power of Infibeam behind it, which means that everything from the name till the fame, businesses will be supported online by Infibeam. It's also a great opportunity for anyone to get a personal, online identity too. DDB Mudra is proud to partner Infibeam in this journey of creating a unique .ooo culture and ushering in a new breed of e-entrepreneurs across the world."

Infibeam digital marketing head Advit Sahdev said, “With the introduction of .ooo (dot-triple-O), Infibeam now becomes part of most credible online global community to offer exceptional opportunities to create successful brand identities. We are happy to have DDB Mudra as our creative partner and are confident in their expertise to deliver results.”