Contract wins creative mandate for Paytm

MUMBAI: The year has started on a good note for Contract Advertising. After having won the creative mandate for Tata Docomo and Tata Photon, the agency has now won the creative duties for Paytm which offers the online mobile and DTH recharge experience to consumers.


The account was won over a strongly contested multi-agency pitch.


Paytm founder Vijay Shekhar Sharma said, “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well.   We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”


The business, won on Contract’s strategic and creative prowess, will be handled out of the agency’s Delhi office and will include campaign development across TV, print, radio, and digital media. 


 “Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category.  Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies,” said Contract Delhi senior vice president and GM Shivaji Dasgupta.


Contract Delhi executive creative director Mayur Hola added, “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed 'funaholic' sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can't wait to get cracking.”


Paytm is part of One97 Communications which is a mobile internet company in India.   One97 is backed by marquee investors like SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank is operates in India, Africa, Europe, Middle East and South East Asia.

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