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ColourCraft bags BBCo digital mandate

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MUMBAI: British Brewing Company, or BBCo as it known around town, is one of Mumbai’s gastropubs. With their quintessential British feel, BBC hopes to be a cheeky refresher to people in the city looking for a happy cheer, a cold drink and a warm vibe. It is the understanding of this core philosophy that led to BBCo appointing ColourCraft Studio to take the brand forward on the digital front. ColourCraft Studio was given the digital marketing mandate for the numerous outlets of the brand after a multi-agency selection process.

Commenting on acquiring this distinguished account, CCS Co-founder and Business Director, Aditi Gandhi said, “British Brewing Company is a young and dynamic brand. The faith they have shown in us to create a quirky and energetic voice for their brand is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish BBCo as a name to be reckoned with in the hospitality industry.”

Ajit Dhumal, Director of British Brewing Company, said, “We were looking for a partner who would understand and communicate our core values in an out-of-the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what we’re all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for the brand. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but leave a lasting imprint on the f&b industry.

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