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Clarins India assigns digital duties to MindShift Interactive

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MUMBAI: Following a multi agency pitch, MindShift Interactive agency wins the digital mandate for Clarins India, a French luxury cosmetics company, which manufactures prestige skincare, makeup and fragrances products. Clarins India is currently distributed and marketed through Intercraft Trading Private Limited.

The mandate for MindShift Interactive is to manage the brands social media and media buying across platforms. MindShift Interactive will work towards building Clarins positioning as a pioneer in the industry through enhancing relationships with existing and new consumer sets on platforms such as Facebook and Instagram. The varied products offered by Clarins shall be highlighted through engaging content and campaigns, with a focus on creating an engaging visual story through photo shoots and micro-videos.

Commenting on the win, MindShift Interactive CEO Zafar Rais added here, “We are excited to have Clarins on board; enhancing the portfolio of beauty brands we work with. MindShift has a history of successful, benchmark campaigns with other beauty brands over the past 5 years and we intend on leveraging our understanding to help Clarins reach out to their target audience in a unique manner.”

Speaking on the occasion, Clarins India brand manager Bhakti Avalaskar Bhatt said, “Getting MindShift onboard was a decision to help us take our digital presence to the next level and reach out to our audiences in an interesting manner. MindShift’s expertise and understanding of our sector and their innovative approach towards story telling made them an easy decision as partners. We look forward to creating some waves within digital, locally and internationally.”

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