Carat bags Dixcy Textiles’ media account

MUMBAI: After witnessing a successful year in 2014, Carat Media, the media communication specialist from the Dentsu Aegis Media stable is in no mood to slow down.


The agency has added Dixcy Textiles, producers of the national brand Dixcy Scott, to its client kitty. MEC Chennai was the incumbent on the account, the size of which is estimated to be around Rs 25 crore. Carat won the account in a multi-agency pitch and will handle it from its Bangalore office.


Dixcy Scott has roped in Bollywood actor Salman Khan as its brand ambassador. With a brand proposition that stands for, “The ultimate winner,” the idea is to use Khan’s image to showcase life’s winning moments, dovetailed seamlessly through Dixcy’s various product range. The campaign is slated to break nationally on television in April this year.


Dixcy Scott director Raghul Sikka said, “We were looking out for a media partner, who could deliver fresh perspectives in terms of planning and execution in reaching out to the target audience. We found that partner in Carat.”


Carat – South senior VP Joydeep Raha added, “We are delighted to have been appointed by Dixcy Textiles. Through our proprietary cutting edge Carat tools we are doing some interesting work that enables us to design consumer centric, integrated and engaging solution and we look forward to partnering with Dixcy to take it new heights in the future.”


Carat MD Kartik Iyer said, “We look forward to working with Dixcy in its growth plans and will bring to bear all of our cutting edge tools and technologies to deliver ‘Digitally Ahead, Integrated’ solutions. We are truly honoured to have been chosen by Dixcy and look forward to a long relationship with them in the years to come.”


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