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BookMyShow brings Publicis co Starcom on board as media partner

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MUMBAI: Publicis company Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor.

BookMyShow is an online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India.

Says Mallikarjun Das, Group CEO, Starcom India, “The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow said, “We look forward to benefiting from Starcom's experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

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