ALTBalaji media mandate pocketed by Lodestar UM

MUMBAI: ALTBalaji, an important part of Ekta Kapoor?s films and TV shows production company Balaji Telefilms, is a step ahead of competition. Within six months of its launch, ALT marked itself at the third position in India?s highest revenue grossing apps as per a App Annie Intelligence report. It has been seeking a media agency for sometime now.

Lodestar UM has now bagged the media mandate for ALTBalaji. The mandate includes print, television, online, out of home (OOH) and radio.

CMO Manav Sethi of ALTBalaji, which created a record of sorts by releasing 10 originals within six months, said, ?We were cautious in our advertising and marketing spends. Ninety per cent of our marketing spends is focused on. We look forward to Lodestar UM?s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.?

Lodestar UM SVP Deepak Netram, said, ?With a game changer like AltBalaji, we have an opportunity, to build on our global learning and are fully geared to deliver solutions in this space.?

For building a robust international distribution ecosystem, ALT partnered with Lemon Advisors to forge alliances with distribution partners like telecom operators, internet service providers and OEMs. Lemon is assisting ALT in exploring brand alliance opportunities along with planning and executing marketing and on-ground activities. Lemon Advisors became a representative entity for ALTBalaji at various trade shows and exhibitions.

The creative mandate for ALTBalaji has been bagged by Scarecrow Communications, Balaji's digital venture.

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories