MAM

Allied Media bags digital mandate for Phive Rivers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/01/allied-media-logo-120x015.jpg?itok=E5_BCDSz

MUMBAI: Allied Media, the media planning, evaluation and buying agency of Percept, has won the digital and mainline mandate for Phive Rivers, an international premium fashion brand for leather bags as its media agency of record (AoR).

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from the agency’s Delhi office.

Phive Rivers wanted a dedicated agency to re-emphasise its focus on the digital medium. Allied Media bagged the account following the multi agency pitch process. The agency has commenced work on the account and has already put a team in place to service the fashion brand.

The brand has a clear vision about digital and has decided to use digital media as part of its overall marketing strategy for future and to further strengthen its position in the affordable luxury segment.

Phive Rivers commercial director India operations Mohit Gill said, “Allied Media’s enthusiasm, patience and innovative ideas made us choose them as our digital agency. The agency will have a vital role to play in repositioning the brand’s thought further as we grow. It will also work towards making Phive Rivers as people’s first choice when it comes to fashionable leather bags."

 “It’s not about digital marketing but about a new perspective to marketing in the digital age. As more and more customers embrace digital, we need to recalibrate marketing plans. This association with Phive Rivers will give us another opportunity to break the myth while we take the brand to greater heights,” added Allied Media CEO Shripad Kulkarni.

Allied Media Digital business head Saurabh Gupta mentioned, “The team at Allied Media has designed a very niche digital strategy keeping in mind the ever growing fashion conscious consumer in India. We are looking to achieve a leadership position in the fashion market for the brand with the help of an interesting communication approach. All of us at Allied Media are very excited about this partnership and are hoping for a long fruitful association with the brand.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Mullen-Lintas_0.jpg?itok=GzUA2t-i
Fossil assigns creative mandate to Mullen Lintas

Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/ROB.jpg?itok=JAlomE5a
Rob Norman quits GroupM

MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Pidilite_Fevikwik.jpg?itok=UAziQ8rm
Pidilite celebrates 'Khushiyon ke chand pal' in new TVCs

MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,' which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Saregama.jpg?itok=1SR7fwYS
Saregama makes digital audio players cool again

MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and even the 80s have touched India like few other things have. Several generations have grown up on singers like Rafi, Lata, Mukesh, Kishore, Sahir, Majrooh, RD,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/bat.jpg?itok=vbyPYfgk
Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/commerce.jpg?itok=e57FM29_
Emerald Media leads $65 mn funding round in aCommerce

MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and e-distributor in four markets for over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/wat.jpg?itok=IXRXfgmW
WAT’s Your Big Idea​ 2.0 receives over 240 entries this year

WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/burbon.jpg?itok=4am9uIHN
Bourbon celebrates friendship in new TV commercial

MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Timex%20800x800.jpg?itok=YTIcYEQV
Timex, Blink launch smartwatch to help you stay fit

MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories