Aidem Ventures bags Kalaignar TV Network ad sales mandate

Kalaignar operates five Tamil regional channels.

MUMBAI: Aidem Ventures, an independent media consulting and marketing solutions company has been granted an exclusive mandate for ad sales by Kalaignar TV Network, a leading Tamil TV Network that owns and operates five regional channels delivering content suited to the entertainment needs in the Tamil speaking belt.

Kadhir Broadcasting group CFO S Karthikeyan said, “Aidem’s approach, culture and professionalism are something that categorically stood out for us. We are happy to grant them the responsibility of revenue generation for all our channels. With the combination of local advertiser support driven by Padma and national support driven by Aidem, we are confident and best equipped to expand the horizon for holistic growth.”

Kalaignar TV network national head – sales & marketing Padma Balasubramani added, “We are very happy to work in synergy with Aidem, a reputed marketing solutions company. Our advertisement sales efforts combined with Aidem’s strategy and strong national implementation will build a successful advertising revenue line for Kalaignar TV Network, thereby emerging as a force to reckon with in this fiercely competitive marketplace.”

Kalaignar TV Network programming head Antony Thirunelveli said, “This collaboration with Aidem is perfectly timed with our ambition to become the No. 1 channel in the Tamil market. Their effective and result driven marketing solutions will enable us to aggressively activate our programming plans in order to make a serious leadership play in the TN market through our network channels.”

Aidem Ventures group CEO Pradeep Hejmadi said, “We are honoured to be granted this responsibility and are committed to ensure that we carve out a respectable market share for the network. We are prepared to approach sales with a thought-out strategy for each channel in the respective genre and most importantly offer a mutually beneficial association to our advertiser and agency partners.”

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