Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 20 September 2007 - 3 October 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Blackberrys (apparel)
|
-
|
Media Direction (Delhi)
|
100 million
|
|
Kotak Bank
|
Madison
|
Starcom Worldwide
|
400 million
|
|
Creative
|
|||
| 50-50 Chutkale (namkeen snack) | Lowe | McCann Erickson | 150-200 million |
| Classic Polo (apparel) | Percept H (Bangalore) | Stark Communications (Cochin) | 60-70 million |
| JetLite | - | M&C Saatchi | 70-80 million |
| Jeevanprash (Alkem Laboratories) | - | Saatchi & Saatchi | 120-150 million |
| Majesta (Alkem Laboratories) | |||
| MTV Clothing & Accessories | - | Bates David Enterprise | NA |
| Schwarzkopf | - |
Grey Synchronised Service (G2) | NA |
| Vipul Group (Real Estate & Facility Mgmt) | - | M&C Saatchi | 100 million |
| Weekender | - | Bates David Enterprise (Bangalore) | NA |
| Worldphone (VOIP service) | - | Oxygen Communications | 90 million |
|
Creative & Media
|
|||
|
Hakoba Sarees Inc
|
-
|
Network Advertising
|
50-60 million
|
|
Sony Films (Eastern Division)
|
-
|
Inner Circle (Kolkata) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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