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Starcom wins Samsung media account with an annual spend of Rs 1.2 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 1 November 2007 - 14 November 2007.




































































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Adani enterprises

-

Media Palette

400 million (combined)

Grasim Suitings

-

-

J K Helen Curtis

-

-

J K Green

-

-
LuxorInitiative Media-
Parker-
Raymond Apparel (New brand to launch)--
Ghadi detergent--200 million (combined)
Xpert--
MR 2--
Venus--
Indiabulls--400 million (combined)
Suzlon Energy--
Rasna -Media Palette150 million
Austrian Airlines-Initiative Media250-300- million
Maharashtra Condom Promotion (Hindustan Latex)-
USAid (Project on TB education)-
Wockhardt Ltd-
Mail Today (India Today)-Zenith Optimedia200 million
SamsungMindshareStarcom1.2 billion
Swiss Air-Media Cubic100 million
Transitions (optic lens)-

Creative
Future Generali (Insurance)-Saatchi & Saatchi200 million
Himani Navratna Oil & TalcAmbience PublicisMudra200 million
Makaan.comRediffusion DY&REquus Red CellNA
Max New York Life (Part of porfolio)Equus Red CellEuro RSCG, Equus Red CellNA
Prabhudas Liladher (Brokerage firm)-Percept H50 million
Typhoo (Tea brand - Apeejay Surrendra Group)-Bates David EnterpriseNA

Creative & Media

Cera (Saintaryware)

-

Dentsu Marcom (Ahmedabad)

60-70 million

Fortis-Escorts Cardiac Program

-
Crayons AdvertisingNA

Inorbit Mall

Triton

Genesis Advertising (Mumbai)

30-50 million

MDLR Airlines

-
Percept D‘Mark100-120 million


TTK Prestige Table art (Crockery)


-
MAA BozellNA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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