Starcom wins Future Group (formerly Pantaloon Retail) creative account worth Rs 400 million.

Starcom wins Future Group (formerly Pantaloon Retail) creative account worth Rs 400 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 30 November - 13 December 2006.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
E-mall (Sai Infosystems)
-
OMS (Ahmedabad)
50 million
Future Group (formerly Pantaloon Retail)
Carat
Starcom
400 million
Creative
Amar Ujala - BEI Confluence 60-70 million
Croma Retail - Lowe 80 - 100 million
GISIL - Contract Advertising 50 million
I gen cigarettes (Godfrey Philips) - Vyas Gianetti Creative (VGC) 20 million
Incredible India domestic campaign - RK Swamy BBDO,
Grey Worldwide &
F&S Advertising (Empanelled)
250 - 300 million
Metropolitan Media (‘HT’-‘TOI’ joint venture) - Bates Enterprise (Delhi) 50 - 60 million
Moov (Paras Pharma) O&M
Triton Communications
120 million
Neo Sports Broadcast - O&M NA
Outlook Business Triton Communications
Montage Advertising (Delhi)
30 million
Radico-Diageo new whiskey brands - Leo Burnett

250 - 300 million
combined

McCann-Erickson
Seventymm Services - TBWA India 80 million
Creative & Media
EMCO transformers
-
Madison
NA
Manipal Education
Orchard
O&M

60 - 80
million

Dentsu
Style Plus (Ethnic wear)
Noshe Oceanic (Lucknow)
15 million combined
BK Saraf jewellers

Bhagwat Das & Sons

Vividha (Ethnic wear)
Sindh Alambagh retail
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com