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Starcom wins Future Group (formerly Pantaloon Retail) creative account worth Rs 400 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 30 November - 13 December 2006.














































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

E-mall (Sai Infosystems)

-

OMS (Ahmedabad)

50 million

Future Group (formerly Pantaloon Retail)

Carat

Starcom

400 million

Creative
Amar Ujala-BEI Confluence60-70 million
Croma Retail-Lowe80 - 100 million
GISIL-Contract Advertising50 million
I gen cigarettes (Godfrey Philips)-Vyas Gianetti Creative (VGC)20 million
Incredible India domestic campaign-RK Swamy BBDO,
Grey Worldwide &
F&S Advertising (Empanelled)
250 - 300 million
Metropolitan Media (‘HT’-‘TOI’ joint venture)-Bates Enterprise (Delhi)50 - 60 million
Moov (Paras Pharma)O&M
Triton Communications
120 million
Neo Sports Broadcast-O&MNA
Outlook BusinessTriton Communications
Montage Advertising (Delhi)
30 million
Radico-Diageo new whiskey brands-Leo Burnett

250 - 300 million
combined

McCann-Erickson
Seventymm Services-TBWA India80 million

Creative & Media

EMCO transformers

-

Madison

NA

Manipal Education

Orchard
O&M

60 - 80
million

Dentsu

Style Plus (Ethnic wear)


Noshe Oceanic (Lucknow)

15 million combined

BK Saraf jewellers


Bhagwat Das & Sons


Vividha (Ethnic wear)

Sindh Alambagh retail
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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