Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 8 - 21 February 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
ColorPlus (Raymond)
|
Fortune Communications
|
Starcom
|
150 million
|
|
Essar Group Telecom Retail Chain
|
-
|
Starcom
|
250 million
|
|
Haier Appliances
|
Mediacom
|
Zenith Optimedia
|
200 million
|
|
Jet Airways
|
-
|
Starcom
|
1 billion
|
|
Creative
|
|||
| ERA Group | Fortune Communications |
Oxygen Communications | 120 million |
| Essar Group Telecom Retail Chain | - | McCann - Erickson |
250 million |
| Haier Appliances | Grey Worldwide |
Law & Kenneth | 350 million |
| Hot Spots retail (Spice Telecom) | Noshe Oceanic |
Brand Curry (Delhi) | 35 - 40 million |
| Institute of Steel Development and Growth (INSDAG) | - | JWT (Kolkata) | 200-250 million |
| Iris & Lia Air Care (Ripple Fragrances, NRR Group) | - | MAA Bozell | 20 million |
| New Holland Tractors | Rediffusion DY&R |
Saatchi & Saatchi |
50 million |
| Tata Indicom Broadband | McCann-Erickson | Ambience Publicis | 50-60 million |
| The Economic Times | - | McCann - Erickson (empalaned) |
NA |
| Travelguru.com | Euro RSCG |
Contract Advertising | 80-100 million |
|
Creative & Media
|
|||
|
Carlson Hotels Asia Pacific
|
-
|
Promodome (Delhi)
|
20 million
|
|
Delhi Police
|
-
|
60 million | |
|
Fedders Lloyed
|
-
|
Dentsu Marcom
|
80-100 million
|
|
Orris Infrastructure
|
-
|
Noshe Oceanic (Delhi) | 100-150 million |
|
Reed Exhibitions |
-
|
Promodome (Delhi) |
45 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
|||
