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Starcom pockets Jet Airways media duties worth Rs 1 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 8 - 21 February 2007.



















































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

ColorPlus (Raymond)

Fortune Communications

Starcom

150 million

Essar Group Telecom Retail Chain

-

Starcom

250 million

Haier Appliances

Mediacom

Zenith Optimedia

200 million

Jet Airways

-

Starcom

1 billion

Creative
ERA GroupFortune Communications
Oxygen Communications120 million
Essar Group Telecom Retail Chain-McCann - Erickson
250 million
Haier AppliancesGrey Worldwide
Law & Kenneth350 million
Hot Spots retail (Spice Telecom)Noshe Oceanic
Brand Curry (Delhi)35 - 40 million
Institute of Steel Development and Growth (INSDAG)-JWT (Kolkata)200-250 million
Iris & Lia Air Care (Ripple Fragrances, NRR Group)-MAA Bozell20 million
New Holland TractorsRediffusion DY&R
Saatchi & Saatchi
50 million
Tata Indicom BroadbandMcCann-EricksonAmbience Publicis50-60 million
The Economic Times-McCann - Erickson (empalaned)
NA
Travelguru.comEuro RSCG
Contract Advertising80-100 million

Creative & Media

Carlson Hotels Asia Pacific

-

Promodome (Delhi)

20 million

Delhi Police

-
60 million

Fedders Lloyed

-

Dentsu Marcom

80-100 million

Orris Infrastructure

-
Noshe Oceanic (Delhi)100-150 million


Reed Exhibitions


-
Promodome (Delhi)
45 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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