Span Communications, Ashok Creatives win Incredible India (domestic & international campaign) media account with an annual spend of Rs1 billion and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 4 October 2007 - 17 October 2007.

Account name


New agency

Reported annual
spends in Rs

Global Incredible India -Europe (Print & TV)



1 Billion (combined)

Global Incredible India -Pan Europe (TV)

Zenith Optimedia

Global Incredible India -USA & APAC

Ashok Creatives

Incredible India (Domestic & International campaign)

Span Communications, Ashok Creatives

Span Communications, Ashok Creatives

1 Billion
Lodha Group (Real Estate)-Madison Media300 million
Virgin Mobile-MindShare800 million

AircelLeo Burnett, RK Swamy/BBDOPublicis India500 million
Baskin RobbinsJWT (Mumbai)Thought BlurbNA
Bharat Nirman‘ campaign - I&B Ministry-Percept H260 million
Buffalo (Apparel - Future Group)-Publicis Dialog500 million (combined)
Dreamline (Home solutions - Future group)-
DJ&C (Apparel - Future Group)Dhar & Hoon
SSC&B Lintas
John Miller (Apparel - Future Group)-
Café Coffee Day-CreativeLand AsiaNA
E24 (Entertainment channel)-Euro RSCG200 million
News24 (News channel)--
Hindi Movie Channel (V&S Broadcasting -UTV)-Oxygen CommunicationsNA
World Cinema Channel (V&S Broadcasting -UTV)-
Scientific skincare‘ range (USV Ltd)-McCann Healthcare AdvertisingNA

Creative & Media

Mundra Port & SEZ (Adani Group)


Dentsu Marcom

80 million

Pankajakasthuri Breathe EC (Herbal)

Fountainhead (Chennai)50 million

Sia Art Jewellery


Makani Creative

20 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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