Span Communications, Ashok Creatives win Incredible India (domestic & international campaign) media account with an annual spend of Rs1 billion

Span Communications, Ashok Creatives win Incredible India (domestic & international campaign) media account with an annual spend of Rs1 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 4 October 2007 - 17 October 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Global Incredible India -Europe (Print & TV)
-
Crayons
1 Billion (combined)
Global Incredible India -Pan Europe (TV)
Zenith Optimedia
Global Incredible India -USA & APAC
Ashok Creatives
Incredible India (Domestic & International campaign)
Span Communications, Ashok Creatives
Span Communications, Ashok Creatives
1 Billion
Lodha Group (Real Estate) - Madison Media 300 million
Virgin Mobile - MindShare 800 million
Creative
7UP JWT BBDO India NA
Aircel Leo Burnett, RK Swamy/BBDO Publicis India 500 million
Baskin Robbins JWT (Mumbai) Thought Blurb NA
Bharat Nirman‘ campaign - I&B Ministry - Percept H 260 million
Buffalo (Apparel - Future Group) - Publicis Dialog 500 million (combined)
Dreamline (Home solutions - Future group) -
DJ&C (Apparel - Future Group) Dhar & Hoon
SSC&B Lintas
John Miller (Apparel - Future Group) -
Café Coffee Day - CreativeLand Asia NA
E24 (Entertainment channel) - Euro RSCG 200 million
News24 (News channel) - -
Hindi Movie Channel (V&S Broadcasting -UTV) - Oxygen Communications NA
World Cinema Channel (V&S Broadcasting -UTV) -
Scientific skincare‘ range (USV Ltd) - McCann Healthcare Advertising NA
Creative & Media
Mundra Port & SEZ (Adani Group)
-
Dentsu Marcom
80 million
Pankajakasthuri Breathe EC (Herbal)
Mudra
Fountainhead (Chennai) 50 million
Sia Art Jewellery
Quadrant
Makani Creative
20 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com