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Sony India consolidated its Rs 3 bn business with IPG MEdiabrands' Initiative

Posted on 15 March 2013
 

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 28 February 2013 - 13 March 2013

Account name

Incumbent
New agency
Reported annual 

spends in Rs
Media
Havas Media   Aspiring Minds 200 Million
Sony India Initiative Initiative 3 Billion
OMD
Creative
Aspiring Minds   ABM Communication NA
Bajaj Electricals   Onads Communication [Mumbai] 100-150 Million
Goibibo.com   ITSA NA
H&R Johnson   Soho Square [Mumbai] 150 Million
LG Electronics GIIR Communications India [LG Ad] GIIR Communications India [Delhi] NA
Rediffusion-Y&R
Whirlpool   Draftfcb Ulka NA
Media & Creative
Force Gurkha   Triton Communications [Mumbai] NA

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