Sony Ericsson shifts media duties worth Rs 420 mn to Omnicom Media from MEC

Sony Ericsson shifts media duties worth Rs 420 mn to Omnicom Media from MEC

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 March 2012- 28 March 2012.

Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
CarTrade.com

Mediaedge:cia [MEC]
NA
Population Services international [PSI]

Lodestar UM NA
Sony Ericsson
MEC Omnicom Media
400-420 million
Creative
Borosil Glass Works [Vision Glass]

Curry-Nation
60-70 million
CarTrade.com

Salt Brand Solutions
NA
FA Deodorant [Jyothy Laboratries]
TBWA India [Mumbai]
NA

GAIL


Adfactors Advertising R K Swamy BBDO 

 

NA

Grey Basic 4 Advertising
National Advertising National Advertising
Interpub Interpub
Airads Airads
Concept Communication Concept Communication
Mercantile Advertising Mercantile Advertising
Square Communications Square Communications
Pantaloon Retail‘s FBB
DDB Mudra Company
300 million
Limca Ogilvy Leo Burnett NA
O-SIX Travel & Hospitality BMB India 50 million
Skoda India BBH NA
Western Railway
Sai Advertisers NA
Mercantile Advertising
Prabhatam Advertising
Snappers Advertising & Marketing
Concept Communications
Inter Publicity
Navnital and Co
Interads
Apex Advertising
Deepak Advertising
Anil Publicity Bureau
Information compiled for period 15 Mar 2012 -28 Mar 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email : [email protected], www.spatialaccess.com