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Sony Ericsson shifts media duties worth Rs 420 mn to Omnicom Media from MEC





Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 15 March 2012- 28 March 2012.





















































































































Account name


Incumbent

New agency

Reported annual 
spends in Rs
Media
CarTrade.com

Mediaedge:cia [MEC]
NA
Population Services international [PSI]

Lodestar UMNA
Sony Ericsson
MECOmnicom Media
400-420 million
Creative
Borosil Glass Works [Vision Glass]

Curry-Nation
60-70 million
CarTrade.com

Salt Brand Solutions
NA
FA Deodorant [Jyothy Laboratries]
TBWA India [Mumbai]
NA

GAIL



Adfactors AdvertisingR K Swamy BBDO 


NA

GreyBasic 4 Advertising
National AdvertisingNational Advertising
InterpubInterpub
AiradsAirads
Concept CommunicationConcept Communication
Mercantile AdvertisingMercantile Advertising
Square CommunicationsSquare Communications
Pantaloon Retail‘s FBB
DDB MudraCompany
300 million
LimcaOgilvyLeo BurnettNA
O-SIX Travel & HospitalityBMB India50 million
Skoda IndiaBBHNA
Western Railway
Sai AdvertisersNA
Mercantile Advertising
Prabhatam Advertising
Snappers Advertising & Marketing
Concept Communications
Inter Publicity
Navnital and Co
Interads
Apex Advertising
Deepak Advertising
Anil Publicity Bureau
Information compiled for period 15 Mar 2012 -28 Mar 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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