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Saatchi & Saatchi wins Videocon creative and media account with an annual spend of Rs 2.5 billion.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 29 May 2008 - 11 June 2008.





























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

DuPont

-

TME

50-60 million

Hero Electric

-

Maxus

200 million

Muthoot Group

-

Carat Media

200 million

Creative

Alchemist Group (Food & Beverages, Hopsitality, etc.)
-McCann Erickson (Delhi)
NA

Captain Gopinath‘s new cargo venture
-Grey Worldwide (Bangalore)
NA

Domino‘s Pizza
Contract AdvertisingContract Advertising
150 million

Kitply
-Law & Kenneth
200 million

My FM
Grey WorldwideRK Swamy BBDO
100 million

Suzuki Motorcycle

500 million

Runwal Group
-AMO Communications
50-70 million

Simplifly Deccan
Orchard Advertising
Rediffusion DY&R
400 million

Tata Indicom
DraftFCB UlkaContract Advertising
800 million
DraftFCB Ulka

Zee Tamil channel (to be launched)
-Draft FCB Ulka
50 million

Creative & Media

Devgen (Biotech)

-

Orchard Advertising

350 million (combined)

Piramal Healthcare (new skincare products)

Security Personnel Services (SPS)

DLF Pramerica (Life Insurance)

-
Meridian (Delhi)
NA

Unitech
-

India Tales (Entertainment)

-

Genesis Advertising

80 million

Jute Manufacturing Development Council (JMDC)

-
Crayons (Kolkata)
NA

National Council for Jute Diversification (NCJD)


-

Renovau Telecom
-Mudra (Ahmedabad)
NA

Videocon

-

Saatchi & Saatchi

2.5 billion
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.

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