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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 3 April 2008 - 16 April 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Electrolux (Planning)
|
-
|
Allied Media
|
250 million
|
|
Creative
|
|||
| ABP Group‘s Bengali Magazines | Response Kolkata | Bates David Enterprise (Kolkata) | NA |
| Belmonte | - | McCann-Erickson | 100 million |
| Lee Cooper | - | 200-250 million | |
| BPCL | Saatchi & Saatchi |
Saatchi & Saatchi |
400-450 million
|
| Euro RSCG | Euro RSCG | ||
| Lowe | Lowe | ||
| McCann-Erickson (empanelled) | |||
| Broadllyne Technologies |
- | Bread Communications |
NA
|
| India Post | - | ||
| Kolkata Knight Riders (IPL) | - | Marching Ants | NA |
| MDLR Airlines | - | Euro RSCG | NA |
| Meridian Mobile (Fly) | Square Communication | Grey Worldwide, Square Communication | NA |
|
Creative & Media
|
|||
|
Greenpeace
|
-
|
Mudra
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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