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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 26 June 2008 - 9 July 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Amrutanjan Health Care Ltd
|
OMS
|
Media Direction
|
100 million
|
|
Bharti AXA
|
-
|
Madison
|
NA
|
|
Cargill India
|
Maxus
|
Zenith Optimedia (Delhi)
|
120 million
|
|
Jyothi Laborotries Ltd (Buying & Implementation)
|
Carat Media Services (for buying)
|
Lintas Media Group (LMG)
|
400-450 million
|
|
Creative
|
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| Auto Bild | - | Arms Crestra | NA |
| Groggy (Trio Group - Canada) | - | Oxygen Communications (Delhi) | 40-50 million |
| Odyssey India (retail) | Bates 141 | Contract (Chennai) | 50 million |
| OYO (Spykar India) | - | ON | 50 million |
| People | - | Arms Crestra | 50 million |
| Planet M Retail | - | TBWA (India) | 200 million |
| Sony Playstation | - |
TBWA (India) | 100 million |
| Tourism Australia (India Account) | - | DDB Mudra | NA |
| Videocon | O&M | Saatchi & Saatchi (Delhi) | 1 billion |
| Voice of India (Hindi news channel) | - | Macaw Inc | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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