Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 August - 5 September 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
JetLite
|
-
|
Starcom
|
180-200 million
|
|
Zandu Pharmaceuticals
|
-
|
Lodestar Universal
|
200-250 million
|
|
Creative
|
|||
| Dabur Honitus | - | Law & Kenneth | 80-100 million |
| Jindal Stainless | - | Saatchi & Saatchi (Delhi) |
100 million |
| Nova Nordisk (Insulin Portfolio) | - | McCann Healthcare | 30-40 million |
| Reliance Blue Magic (DTH Service) | - | Mudra Communications | 1 billion |
| Shaadi.com | - | McCann Erickson | NA |
| Star Movies | - |
JWT | 200 million (combined) |
| Star One | O&M | ||
| Star World | - | ||
| Suvidhaa (Retail) | - | TBWA India |
100 million |
|
Creative & Media
|
|||
|
ANA Airlines
|
-
|
Dentsu Marcom (Mumbai)
|
30-40 million
|
|
Indiabulls
|
-
|
200 million | |
|
Cuticura talcum powder
|
-
|
Grey Worldwide (Chennai)
|
100 million (combined) |
|
Gemini Communicaiton Ltd
|
-
|
||
| SKM Porna Rice Bran Oil |
-
|
||
| DC Handicrafs | - |
Garuda Advertising
|
NA
|
|
Ministry of Food Processing Industires (Events)
|
-
|
||
| UP Tourism |
- | ||
| Hello FM |
TBWA |
Fifth Estate Communications (Chennai) |
50 million |
| Lavasa (Realty) |
- | Dentsu Marcom |
NA |
| Small Industiris Development Bank of India | - | R K Swamy BBDO |
45 million (combined) |
| Interpublicity | |||
| Adfactors | |||
| Crayons | |||
| Euro RSCG (empanelled) | |||
| Wave (Karnataka Soap & Detergents) |
- | TCG Communications (Bangalore) |
NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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