Reliance's DTH service Blue Magic awards creative duties worth Rs 1 billion to Mudra and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 23 August - 5 September 2007.

Account name


New agency

Reported annual
spends in Rs




180-200 million

Zandu Pharmaceuticals


Lodestar Universal

200-250 million

Dabur Honitus-Law & Kenneth80-100 million
Jindal Stainless-Saatchi & Saatchi (Delhi)
100 million
Nova Nordisk (Insulin Portfolio)-McCann Healthcare30-40 million
Reliance Blue Magic (DTH Service)-Mudra Communications1 billion EricksonNA
Star Movies-
JWT200 million (combined)
Star OneO&M
Star World-
Suvidhaa (Retail)-TBWA India
100 million

Creative & Media

ANA Airlines


Dentsu Marcom (Mumbai)

30-40 million


200 million

Cuticura talcum powder


Grey Worldwide (Chennai)

100 million (combined)

Gemini Communicaiton Ltd

SKM Porna Rice Bran Oil
DC Handicrafs-
Garuda Advertising


Ministry of Food Processing Industires (Events)

UP Tourism
Hello FM
Fifth Estate Communications (Chennai)
50 million
Lavasa (Realty)
-Dentsu Marcom
Small Industiris Development Bank of India-R K Swamy BBDO
45 million (combined)
Euro RSCG (empanelled)
Wave (Karnataka Soap & Detergents)
-TCG Communications (Bangalore)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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