Prachar bags Maxx Mobile media account worth Rs 300 mn and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 November 2011- 23 November 2011.

Account name


New agency

Reported annual 
spends in Rs
Maxx Mobile
MPG IndiaPrachar
300 million
-Lodestar UM
Bacardi White Rum
Rediffusion Y&RLeo Burnett
200 million
Iodex [GSKCH]
JWTLeo Burnett
100 million
-RK Swamy BBDO
Nova Medical Centers
-Lowe Lintas [Bangalore]
Olam Agro
-Publicis Capital India
Creative & Media
Spring Travels Span Communications150 million
Information compiled for period 10 Nov 2011- 23 Nov 2011 by Spatial Access Media Solutions, Indi

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