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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 6 March 2008 - 19 March 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Bangalore Royal Challengers (IPL)
|
-
|
Mindshare
|
80-100 million
|
|
Hot Spot Retail
|
-
|
OMS
|
200 million
|
|
Kingston Technology (IT products)
|
-
|
Krish Media Works
|
70 million
|
|
Times Internet Ltd
|
MEC (GroupM)
|
Zenith Optimedia (Delhi)
|
NA
|
| VIP Undergarments | MediaCom | OMD | 150 million |
| Vivitek (Multimedia display Solutions) | - | Zenith Optimedia | 100 million |
|
Creative
|
|||
| Bangalore Royal Challengers (IPL) | - | Rediffusion DY&R | 80-100 million |
| Greenply (laminates & veneers) | Lowe | Grey Worldwide | NA |
| IOL Netcom (Broadband Service) | - | Triton (Mumbai) | 70 million |
| Kingston Technology (IT products) | - | Six Inches Communications | 70 million |
| Kotak Credit Cards | - | JWT | 150 million |
| Pantaloons - Fashion brand business | Percept/H | Saints & Warriors | 150 million |
| Vivitek (Multimedia display Solutions) | - | Brand Curry | 100 million |
| Xylys (Titan watches) | Bates | Rediffusion DY&R | 60 million |
|
Creative & Media
|
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|
InterGlobe General Avaiation (IGGA)
|
-
|
Grasshoppers (Delhi)
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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