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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 November 2008 - 26 November 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Micromax
|
-
|
ZenithOptimedia
|
200 million (combined)
|
| Bharat Hotels | - | ||
|
Creative
|
|||
| Capital Shield (Bajaj Allianz Life Insurance) | - | PerceptH | 70 million |
| Express Group | Vyas Gianetti Creative (VGC) | Leo Burnett | 150 million |
| ICICIdirect.com | Pickle Advertising | Dentsu Creative Impact (Mumbai) | 200 million (combined) |
| ICICI Direct | |||
| National Insurance Company (NIC) | - | Grey (Kolkata) | 250 million |
| TATA Sky | Rediffusion Y&R | O&M | 600-700 million |
| Wockhardt Hospitals | O&M (Bangalore) | Grey (Bangalore) | 200 million |
|
Creative & Media
|
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|
Delhi Pradesh Congress Committee (DPCC)
|
-
|
Crayons (Delhi)
|
200 million
|
| - | JWT (Delhi) | ||
|
Oceanic Consultants
|
-
|
Dentsu Marcom | 100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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