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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 12 May 2011 - 25 May 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Honda Seil Cars | Dentsu Media | ZenithOptimedia | 1 billion |
| Motivator | |||
| Victorinox | R K Swamy Media | MPG India | 100 million |
|
Creative
|
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| Bharat Petroleum Corporation Limited [BPCL] | Lowe Lintas | Lowe Lintas | NA |
| Euro RSCG | Euro RSCG | ||
| Saatchi & Saatchi | Saatchi & Saatchi | ||
| Law & Kenneth | |||
| Blackberrys [Apparels] | T.A.G Ideation | NA | |
| Boroplus | Everest Brand Solutions | Rediffusion Y&R | 300 million combine |
| Zandu | |||
| Collage Group [Real Estate] | Contract Advertising | Grey [Delhi] | 200 million |
| Delhi Duty Free Services [DDFS] | Elephant Delhi | 120-150 million | |
| ICICI Credit Card | Bates 141 | Draftfcb Ulka | NA |
| Onida | McCann Erickson | Ogilvy India [Mumbai] | 1 billion |
| Onida Mobile | Meridian | ||
| Sainik Plywood | Bates 141 | Ignite Mudra | NA |
| Skoda | Saints & Warriors [Mumbai] | Saatchi & Saatchi | 600 million |
| Information compiled for period 12 May 2011 - 25 May 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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