Ogilvy India retains IDBI Group's creative biz worth Rs 650 mn

Ogilvy India retains IDBI Group's creative biz worth Rs 650 mn

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 August 2011 - 31 August 2011.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Arvind‘s stare and fabrics Ignite Mudra [Ahmedabad] 150-200 million
Heineken [UB]   Mindshare [Bengaluru] NA
MTV India   Vizeum India [Mumbai] NA
UTV Stars   Motivator NA
Creative
AETN-18   McCann Erickson NA
Arvind‘s stare and fabrics   Ignite Mudra [Ahmedabad] 150-200 million
Heineken [UB]   Wieden+Kennedy  NA
IDBI Group Ogilvy India Ogilvy India  650 million
ITC‘s chewing gum   JWT [Bengaluru]  NA
Krishna Thulasi Contract Curry-Nation  NA
Lenovo Saints & Warriors Ogilvy India NA
Margo Scarecrow Communication Interface Communications [Mumbai]  NA
Megamart   Plan B   200 million
Murrugappa‘s Corporate Account JWT [Chennai] Interface Communications [Chennai] NA
Phoenix Marketcity JWT Ignite Mudra [Mumbai] 100 million
Tamilnad Mercantile Bank   JWT [Chennai] NA
UTV Stars   Rikshaw   
Creative & Media
Costa Cofee India    Brand David NA
Information compiled for period 18 August 2011 - 31 August 2011. by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : [email protected], www.spatialaccess.com