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Multiple agencies win Kerela Tourism creative account worth Rs 220 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 June 2010 - 7 July 2010.













































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Dalmia Cement (Bharat) Ltd (DCBL)Vizeum [Chennai]NA
M3M India Ltd.-MPG200 million

Creative
HomeGenie-Dentsu Marcom
100 million
IMN News-Green Goose Design StudioNA
LG ACsRediffusion Y&R
LG AdNA
Philips-Electrolux-Mudra West [Mumbai]500 million
Shingar GroupPercept/H100 million
Star Health & Allied InsuranceTBWA India100 million

Creative & Media

Kerela Tourism
-Stark Communications220 million
Crayons Advertising
Mudra
GroupM
Hues
Modern
AD India [empanelled]
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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