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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 07 July 2011 - 20 July 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Al Jazeera news network | Aidem Venture | NA | |
| Association of Mutual Funds in India | OMD | 300 million | |
| Corelle [Glass Dinnerware] | |||
| Tyco | |||
| IDBI Group | Maxus India | Maxus India | NA |
| Luminarc | Mindshare | NA | |
| Larsen & Toubro | Mudra Max | 1 billion | |
| Nestle India‘s centenary campaign | ZenithOptimedia |
400-450 million |
|
|
Creative
|
|||
| 3M | Lowe Lintas | NA | |
| Balaji‘s Institute of Creative Excellence | Quadrant Communications | NA | |
| Elitecore | Ignite Mudra | 80-100 million | |
| Growel‘s 101 Mall [Mumbai] | Everything Goes Communications! | NA | |
| LIC‘s South central zone | Surya Adsystems | NA | |
| Luminarc | Idiom Communication | ||
| Nestle India‘s centenary campaign | Mudra | 400-450 million | |
| New Generation Media Corp | OMD [Chennai] | 150-180 million | |
| Polaris | Future Uday | 70-80 million | |
| Taco Bell [Yum! Restaurants] | JWT | Ogilvy [Delhi] | NA |
| The Hindu | Lowe Lintas | Lowe Lintas | NA |
| Ogilvy India [Chennai & Bengaluru] | |||
| TVS Srichakra | Rediffusion Y&R [Chenna] | NA | |
| Wella [Hair cosmetics] | AMO Communications | Grey Worldwide | NA |
|
Creative & Media
|
|||
| Ascendas | TBWA [Bangaluru] | NA | |
| Core Projects & Technologies | Scarecrow Communications | NA | |
| Ingersoll Rand | Dentsu Communications | NA | |
| Tirupati Oil [NK Proteins Ltd.] | One Advertising [Ahmedabad] | Ignite Mudra | NA |
| Information compiled for period 07 July 2011- 20 July 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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