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Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.




















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Air Asia

-

Carat India

150 million

ING brand campaign

-

Lodestar Universal

350 million

Real Global Broadcasting (RGB)

-

OMD India

150-200 million

Creative
Big TVMudraMudra600 million
Leo Burnett
BSA eScooters (BSA Motors)-JWT100 million
Colors (Viacom 18)Rediffusion Y&ROrchard Advertising250-300 million
ING (Corporate identity)-McCann EriksonNA
Real Global Broadcasting (RGB)-BBDO India150-200 million
Schwarzkopf Professional-Rediffusion Y&R (Chennai)35 million
SREI (Infrastructure finance)Grey
Lowe (Kolkata)100-120 million
Star Union Dai-ichi Life Insurance-Rediffusion Y&R150-160 million
-O&M India
-Interpublic
-Madison (empanelled)
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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