Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.

Account name


New agency

Reported annual
spends in Rs

Air Asia


Carat India

150 million

ING brand campaign


Lodestar Universal

350 million

Real Global Broadcasting (RGB)


OMD India

150-200 million

Big TVMudraMudra600 million
Leo Burnett
BSA eScooters (BSA Motors)-JWT100 million
Colors (Viacom 18)Rediffusion Y&ROrchard Advertising250-300 million
ING (Corporate identity)-McCann EriksonNA
Real Global Broadcasting (RGB)-BBDO India150-200 million
Schwarzkopf Professional-Rediffusion Y&R (Chennai)35 million
SREI (Infrastructure finance)Grey
Lowe (Kolkata)100-120 million
Star Union Dai-ichi Life Insurance-Rediffusion Y&R150-160 million
-O&M India
-Madison (empanelled)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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