Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million.

Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Air Asia
-
Carat India
150 million
ING brand campaign
-
Lodestar Universal
350 million
Real Global Broadcasting (RGB)
-
OMD India
150-200 million
Creative
Big TV Mudra Mudra 600 million
Leo Burnett
BSA eScooters (BSA Motors) - JWT 100 million
Colors (Viacom 18) Rediffusion Y&R Orchard Advertising 250-300 million
ING (Corporate identity) - McCann Erikson NA
Real Global Broadcasting (RGB) - BBDO India 150-200 million
Schwarzkopf Professional - Rediffusion Y&R (Chennai) 35 million
SREI (Infrastructure finance) Grey
Lowe (Kolkata) 100-120 million
Star Union Dai-ichi Life Insurance - Rediffusion Y&R 150-160 million
- O&M India
- Interpublic
- Madison (empanelled)
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com