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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 18 Sep 2008 - 1 Oct 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
AO Smith
|
- | MPG | 1 billion combined |
| Business Bhaskar | - | ||
|
Carlsberg Beer
|
- | ||
|
Ishta Hotels
|
- | ||
| Manpower | - | ||
| Tarz Lifestlye | - | ||
| VLCC | - | ||
| DLF Pramerica (Life Insurance) | - | MPG | 250-300 million |
|
Creative
|
|||
| Angel Broking | - | TWBA India | 200 million |
| Cleartrip.com | Publicis |
JWT | NA |
| Everest Industies | MC2 |
Percept/H | 80 million-100 million |
| in.com (digital arm of Network18) | - | Alok Nanda & Co (ANC) | NA |
| Jute Manufacturers Development Corp.(JMDC) | - | Lowe (Kolkata) | 20-30 million |
| Maxo (Jyothy Laboratories) | Situations |
Rediffusion DYR (Bengaluru) | 110 million |
| MTNL (GSM business) | - |
Percept/H (Mumbai) | 150 million |
| Transport Corporation of India (TCIL) | - | Percept/H | 60-80 million |
|
Creative & Media
|
|||
|
Indian Overseas Bank
|
- |
TME (Mumbai)
|
NA |
|
FTK Technology
|
- |
TME (Delhi)
|
|
|
Sleepwell Mattress
|
- | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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