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MPG wins DLF Pramerica (Life Insurance) media account with an annual spend of Rs between Rs 250-Rs 300 mn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 18 Sep 2008 - 1 Oct 2008.




































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

AO Smith
-MPG1 billion combined
Business Bhaskar-

Carlsberg Beer
-

Ishta Hotels
-
Manpower-
Tarz Lifestlye-
VLCC-
DLF Pramerica (Life Insurance)-MPG250-300 million

Creative
Angel Broking-TWBA India200 million
Cleartrip.comPublicis
JWTNA
Everest IndustiesMC2
Percept/H80 million-100 million
in.com (digital arm of Network18)-Alok Nanda & Co (ANC)NA
Jute Manufacturers Development Corp.(JMDC)-Lowe (Kolkata)20-30 million
Maxo (Jyothy Laboratories)Situations
Rediffusion DYR (Bengaluru)110 million
MTNL (GSM business)-
Percept/H (Mumbai)150 million
Transport Corporation of India (TCIL)-Percept/H60-80 million

Creative & Media

Indian Overseas Bank
-
TME (Mumbai)
NA

FTK Technology
-
TME (Delhi)

Sleepwell Mattress
-
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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