Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 19 April 2007 to 2 May 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Bank of Baroda
|
Lodestar Universal
|
MPG
|
300 Million
|
|
CavinKare
|
-
|
Mediaedge:cia
|
300 Million
|
|
Portico (home décor)
|
-
|
Prachar Advertising
|
50 Million
|
| Seiko Watches India | - | Opus CDM (Media division: Orca CDM) | NA |
|
Volvo Car India
|
-
|
Mindshare
|
100 Million
|
|
Creative
|
|||
|
Global Broadcast News (CNN-IBN & IBN 7)
|
Brand David
|
O&M
|
200 Milllion
|
|
Hero Honda Achiever
|
JWT
|
FCB Ulka
|
NA
|
| Hero Honda Splendor (new variant) |
- | JWT |
150 Million |
| MakeMyTrip |
Leo Burnett |
Euro RSCG |
200 Million |
| Nok Air (Bangkok budget airlines) |
- | BEI Confluence |
120 Million |
| Nola (chain of restaurants) |
- | RK Swamy BBDO(Kolkata) |
NA |
| Rachana Television Pvt Ltd. (NTV & Bhakti channel) |
- | O&M |
250 Million |
| Radio City |
- | Meridian |
100 Million |
|
Volvo Car India
|
-
|
Euro RSCG (Delhi)
|
100 Million
|
|
Yatra.com
|
Everest Brand Solutions
|
Leo Burnett | 60 Million |
|
Creative & Media
|
|||
|
Alcon Victor Group
|
Ambience Publicis
|
Fortune Communications
|
20 Million
|
|
Gloria Ice-creams
|
Percept
|
Noshe Oceanic
|
10 Million
|
|
Nitco
|
Brand David
|
Mudra
|
NA
|
|
Red Tape
|
Percept H | Makani Creatives | 60 Million |
|
Sia Lifestyle (Jewellery & Accessories)
|
- | Quadrant | 30-40 Million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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