MPG wins Bank of Baroda media account; CavinKare goes to Mediaedge:cia and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 19 April 2007 to 2 May 2007.

Account name


New agency

Reported annual
spends in Rs

Bank of Baroda

Lodestar Universal


300 Million




300 Million

Portico (home décor)


Prachar Advertising

50 Million
Seiko Watches India-Opus CDM (Media division: Orca CDM)NA

Volvo Car India



100 Million


Global Broadcast News (CNN-IBN & IBN 7)

Brand David


200 Milllion

Hero Honda Achiever


FCB Ulka

Hero Honda Splendor (new variant)
150 Million
Leo Burnett
200 Million
Nok Air (Bangkok budget airlines)
-BEI Confluence
120 Million
Nola (chain of restaurants)
-RK Swamy BBDO(Kolkata)
Rachana Television Pvt Ltd. (NTV & Bhakti channel)
250 Million
Radio City
100 Million

Volvo Car India


Euro RSCG (Delhi)

100 Million

Everest Brand Solutions
Leo Burnett60 Million

Creative & Media

Alcon Victor Group

Ambience Publicis

Fortune Communications

20 Million

Gloria Ice-creams


Noshe Oceanic

10 Million


Brand David



Red Tape
Percept HMakani Creatives60 Million

Sia Lifestyle (Jewellery & Accessories)
-Quadrant30-40 Million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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