MPG retains MTS' media duties worth Rs 1.5 bn and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 9 June 2011 - 22 June 2011.

Account name


New agency

Reported annual
spends in Rs
BIBAStarcom Worldwide100-150 million
Everready IndustriesLintas media Group [Kolkata]200 million
MTSMPG IndiaMPG India1.5 billion
NourishCoMindshare [Delhi]MindshareNA
SAB TVOMD India MediaVest Worldwide

200-250 million

ToshibaAllied Media ZenithOptimedia500 million
Vaswani Group MPG India [Bengluru]100 million

BlackberryOrchard AdvertisingBBDO WorldwideNA
BMA Wealth Creators Lowe Lintas [Kolkata]50-60 million
Chik Shampoo [Project]Contract AdvertisingNA
Spinz Hair Colour [Project]
Corelle KitchenwareNetwork AdvertisingContract AdvertisingNA
Piramal Realty 
Johnnie WalkerBBH IndiaNA
Captain Morgan
MVL MobilesDentsu MarcomScarecrow Communications [Delhi]180-200 million
RMZ Corp [Real Estate]Lowe [Bengaluru]Ogilvy [Bengaluru] NA

Creative & Media
Sikka Group [Real Estate]Graphic Ads Ignite Mudra450 million [combine]
YOU Broadband & Cable 
SIDBI RK Swamy BBDORediffusion Y&RNA
InterpublicityLowe Lintas
AdFactorsNetwork Advertising
Euro RSCGCrayons
Information compiled for period 9 June 2011 - 22 June 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email :,

Latest Reads
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories