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MPG retains MTS' media duties worth Rs 1.5 bn





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 9 June 2011 - 22 June 2011.


























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
BIBAStarcom Worldwide100-150 million
Everready IndustriesLintas media Group [Kolkata]200 million
MTSMPG IndiaMPG India1.5 billion
NourishCoMindshare [Delhi]MindshareNA
SAB TVOMD India MediaVest Worldwide

200-250 million

ToshibaAllied Media ZenithOptimedia500 million
Vaswani Group MPG India [Bengluru]100 million

Creative
BlackberryOrchard AdvertisingBBDO WorldwideNA
BMA Wealth Creators Lowe Lintas [Kolkata]50-60 million
Chik Shampoo [Project]Contract AdvertisingNA
Spinz Hair Colour [Project]
Corelle KitchenwareNetwork AdvertisingContract AdvertisingNA
Piramal Realty 
Johnnie WalkerBBH IndiaNA
Captain Morgan
MVL MobilesDentsu MarcomScarecrow Communications [Delhi]180-200 million
RMZ Corp [Real Estate]Lowe [Bengaluru]Ogilvy [Bengaluru] NA

Creative & Media
Sikka Group [Real Estate]Graphic Ads Ignite Mudra450 million [combine]
YOU Broadband & Cable 
SIDBI RK Swamy BBDORediffusion Y&RNA
InterpublicityLowe Lintas
AdFactorsNetwork Advertising
CrayonsAdFactors
Euro RSCGCrayons
 
Information compiled for period 9 June 2011 - 22 June 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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