MAM

Motivator gains the most with Rs 50 million Bank of India account: Period 18 - 31 May 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 18 May - 31 May 2006.

































































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Bank of India

-

Motivator (GroupM)

250 million

Boots Piramal

MindShare

Lodestar

100 - 150 million

Faber Castell

-

Media Direction

40 - 50 million
Indian Bank
-MPG
150 million
Ira Diamonds
Starcom
Carat Media

60 - 80 million
Sahara Computers
-120 - 150 million
MEMG’s international education & healthcare
-180 million
555 Detergent
-20 - 30 million
TEAC consumer electronics
-Media Pros
100 million
Tribhovandas Bhimji Zaveri (TBZ)
Dentsu Marcom
Motivator (Group M)
80 - 100 million

Creative

CTC Plaza

-
K-Factor (Delhi)17.5 million combined

Groverson’s Lingerie
-

Dainik Bhaskar
-

SVP Real Estate Group

-
Reliant Infrastructure’s
-
Indigo Nation’s North India fashion initiative
-
CanSupport
-
Morven Cigarettes
-
Caprisonne fruit juice
-
Gillette
McCann Erickson
RK Swamy/BBDO
200 million
Globus
-Publicis India
100 - 150 million
ICICI’s alternate channel project
-NA
Indian Bank
-Euro RSCG
150 million
Kyndal India (wine)
-Oxygen Communications (Delhi)
NA
Reed Exhibitions
-Oxygen Communications (Delhi)
NA
TEAC consumer electronics
-BEI Confluence (Delhi)
100 million
Ten Sports
-Contract (Mumbai)
40 - 50 million
Tribhovandas Bhimji Zaveri (TBZ)
Dentsu Marcom
Leo Burnett
80 - 100 million

Creative & Media

Aar Ess Floor Zone

-

Noshe Oceanic

NA

Faber Castell

-

RK Swamy/BBDO

40 - 50 million

Sushil Ansal Group (corporate)

-

BEI Confluence (Delhi)

200 million

Trianz consulting
-Grey Worldwide (Bangalore)NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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