MediaVest Worldwide wins Axis Bank's media biz worth Rs 700 million

MediaVest Worldwide wins Axis Bank's media biz worth Rs 700 million

Posted on 6 July 2012

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 June 2012 - 04 July 2012.

Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
Axis Bank Madison Media

MediaVest Worldwide

700 Million
Dalmia Bharat Group

Aegis Media [Vizeum India] 200 Million
Khazana Jewellery Lintas Media Group R K Swami Media Group NA
Parag Milk Foods
Carat Madison Media Infinity
NA
Creative
B‘lue [Danone]
Everest Advertising

Scarecrow Communications

200 Million
Crompton Greaves
AMC Communications Contract Advertising [Mumbai] NA

DB Realty

  Percept/H [Mumbai]

220 Million

Emami Healthy & Tasty edible oil

DDB Mudra Scarecrow Communications [Mumbai]
NA
Justbooks   Scarecrow Communications 20 Million
Ola Cabs   Happy [Mumbai] NA
Erosnow.com
Religare Enterprises [Corporate Brand] Ogilvy [Delhi] Scarecrow Communications [Mumbai]
NA
TAFE Tractors
  R K Swami BBDO [Chennai] NA
Creative & Media
Weikfield   Curry-Nation 30-40 Million
Information compiled for period 21 June 2012 - 04 July 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email : [email protected], www.spatialaccess.com