MediaCom wins Aegon Religare Life Insurance media account with an annual spend between Rs150 million-200 million and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 October 2007 - 31 October 2007.

Account name


New agency

Reported annual
spends in Rs

Aegon Religare Life Insurance



150-200 million

Hindustan Pencils



50 million

Maytas Properties


Maxus (Mumbai)


Multi Commodities Exchange (MCX)



100 million

A K Mehrasons (AKM Jewellery)Satish Sud GraphicsEquus Red CellNA
Connect (HFCL Infotel)-Vyas Giannetti Creative60-70 million
Ping (HFCL Infotel)-30-35 million
Dawaat (LT Overseas)PublicisBrand Curry50 million
Danone (Food Products)-Euro RSCGNA
Oriental Insurance CompanyLeo Burnett, Sobhagya & Euro RSCGFCB Ulka,Euro RSCG & Percept H (empanelled)NA
Sharbat Rooh-Afza, Cinkara, Pachnol (Hamdard)Mudra, Triton (Delhi)Triton (Delhi)200 million
Safi, Rogan Badam Shirin, Joshina and Sualin (Hamdard)JWT (Kolkata)
To be launched newspaper (ANL & India Today Group‘s JV)-Capital AdvertisingNA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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