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Media Direction wins multiple media accounts worth Rs 1 bn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 15 April 2010 - 28 April 2010.



























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Shakti Pumps [India] Ltd-Mudra Max [Mumbai]100-120 million
Wynncom [Wynn Telecom] -Karishma Initiative300 million
Alliance Advertising

Creative
Alliance Tire GroupLaw & KennethQuadrant Communications100 million [combined]
TBZ Nirmal Zaveri
CMS Computers-RK Swamy BBDO [Mumbai]NA
HCL Technologies-Wieden+Kennedy [Delhi]NA
Hero Honda Motors Commonwealth Games 2010 sponsorship project-Draftfcb Ulka500 million [combined]
Hero Honda Motors sponsorship of Queen‘s Baton Relay-
Kohler India-Leo BurnettNA
Luminous Power TechnologiesArms CrestraMeridian400 million
Maxima WatchesSaatchi & SaatchiEquus Red CellNA
Nirula‘s IndiaBates 141Lowe LintasNA
Veta [Amoha Education (P) Ltd.]O&MJWT100 million
Wynncom [Wynn Telecom]-Dentsu Creative Impact300 million
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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