Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006
( 25 Aug 2006 )

Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006
( 25 Aug 2006 )

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 - 23 August 2006.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Arvind Brands
The Media Edge (TME)
Maxus (Bangalore)
150-200 million
BSNL
-
Media Direction
700 million
Nai Dunia (print)
-
Motivator
100 million
Nippon Paint India
-
Mediaedge:cia (MEC)
100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
- Madison Media 60-70 million
RICOH India Starcom Media Direction 80 million
Creative
Alitalia Airlines (corporate affairs) - daCunha Communications 20 million
BSNL (bfone & broadband) - Euro RSCG
300 million
BSNL (corporate & CellOne) -

Grey Worldwide

400 million
Henkel (Laundry care) RK Swamy/BBDO Mudra Communications 100 million combined
Henkel (Home care) TBWA India
HT Music and Entertainment Co. Ltd. - Lowe (Delhi) 180-200 million
Moolchand Medcity
-
Vyas Giannetti Creative (VGC)
NA
Nippon Paint India
- Fortune
100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
Rediffusion DY&R
Mudra Communications
60-70 million
Oberoi Constructions
- Madison Creative (Mumbai)
20 million
Xbox 360 Game & Entertainment (Microsoft )
- McCann Erickson
NA
Yatra Online
- David
110 million
Zandu Kesari Jeevan
- Madison Creative
70 million combined

Zandu Chyawanprash
Euro RSCG
Law & Kenneth
Creative & Media
Dhanus Group (telecom, logistics & BPO)
-
Brand Portrait (Chennai)
NA
Goel Premium TMT Rebar (SBMPL)
-
Mudra Communications
50 million
Hello FM (Malar Publications)
-
TBWAIndia
30 million
Heritage Foods India
-
Orchard Advertising 50-60 million

Flying Machine

-
Mr White detergent (Henkel)
-
Mudra South
NA
W (Women‘s apparel)
Rediffusion DY&R
G3 Communications (Delhi) NA
India Today Group‘s Lifestyle Magazines
Publicis India
Ansal APIL (real estate)
Everest
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com