Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006 ( 25 Aug 2006 ) and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 - 23 August 2006.

Account name


New agency

Reported annual
spends in Rs

Arvind Brands

The Media Edge (TME)

Maxus (Bangalore)

150-200 million



Media Direction

700 million

Nai Dunia (print)



100 million

Nippon Paint India


Mediaedge:cia (MEC)

100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
-Madison Media 60-70 million
RICOH India StarcomMedia Direction 80 million

Alitalia Airlines (corporate affairs)-daCunha Communications20 million
BSNL (bfone & broadband)-Euro RSCG
300 million
BSNL (corporate & CellOne)-

Grey Worldwide

400 million
Henkel (Laundry care)RK Swamy/BBDO Mudra Communications 100 million combined
Henkel (Home care)TBWA India
HT Music and Entertainment Co. Ltd.-Lowe (Delhi)180-200 million
Moolchand Medcity
Vyas Giannetti Creative (VGC)
Nippon Paint India
100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
Rediffusion DY&R
Mudra Communications
60-70 million
Oberoi Constructions
-Madison Creative (Mumbai)
20 million
Xbox 360 Game & Entertainment (Microsoft )
-McCann Erickson
Yatra Online
110 million
Zandu Kesari Jeevan
-Madison Creative
70 million combined
Zandu Chyawanprash
Law & Kenneth

Creative & Media

Dhanus Group (telecom, logistics & BPO)


Brand Portrait (Chennai)


Goel Premium TMT Rebar (SBMPL)

Mudra Communications
50 million

Hello FM (Malar Publications)



30 million

Heritage Foods India

Orchard Advertising50-60 million

Flying Machine


Mr White detergent (Henkel)


Mudra South

W (Women‘s apparel)
Rediffusion DY&R
G3 Communications (Delhi)NA
India Today Group‘s Lifestyle Magazines
Publicis India
Ansal APIL (real estate)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

Latest Reads
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories