Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006 ( 25 Aug 2006 ) and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 - 23 August 2006.

Account name


New agency

Reported annual
spends in Rs

Arvind Brands

The Media Edge (TME)

Maxus (Bangalore)

150-200 million



Media Direction

700 million

Nai Dunia (print)



100 million

Nippon Paint India


Mediaedge:cia (MEC)

100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
-Madison Media 60-70 million
RICOH India StarcomMedia Direction 80 million

Alitalia Airlines (corporate affairs)-daCunha Communications20 million
BSNL (bfone & broadband)-Euro RSCG
300 million
BSNL (corporate & CellOne)-

Grey Worldwide

400 million
Henkel (Laundry care)RK Swamy/BBDO Mudra Communications 100 million combined
Henkel (Home care)TBWA India
HT Music and Entertainment Co. Ltd.-Lowe (Delhi)180-200 million
Moolchand Medcity
Vyas Giannetti Creative (VGC)
Nippon Paint India
100 million
Nutrine brands (Eclairs,Superstar & Maha Lacto)
Rediffusion DY&R
Mudra Communications
60-70 million
Oberoi Constructions
-Madison Creative (Mumbai)
20 million
Xbox 360 Game & Entertainment (Microsoft )
-McCann Erickson
Yatra Online
110 million
Zandu Kesari Jeevan
-Madison Creative
70 million combined
Zandu Chyawanprash
Law & Kenneth

Creative & Media

Dhanus Group (telecom, logistics & BPO)


Brand Portrait (Chennai)


Goel Premium TMT Rebar (SBMPL)

Mudra Communications
50 million

Hello FM (Malar Publications)



30 million

Heritage Foods India

Orchard Advertising50-60 million

Flying Machine


Mr White detergent (Henkel)


Mudra South

W (Women‘s apparel)
Rediffusion DY&R
G3 Communications (Delhi)NA
India Today Group‘s Lifestyle Magazines
Publicis India
Ansal APIL (real estate)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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