McCann loses Rs 500 million LG a/c to Lowe; fortnight sees Rs 5.4 billion worth of business change hands and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 29 December 2005 - 11 January 2006.

Account name


New agency

Reported annual
spends in Rs




70 - 100 million

Bank of Baroda

Lodestar Media

400 million

CNN-IBN news channel



Gillette (P&G)

Madison Media

350 million

Pantaloon Group‘s Home Solutions


180 - 200 million


Afghan Telecom


O&M (Delhi)

60 - 70 million




70 - 100 million

Lakme Hair care

Ambience Publicis
Lowe (Mumbai)NA


Bates (Mumbai)

LG Electronics consumer electronics & IT

500 million

Liril (HLL)

McCann EricksonNA

Pantaloon Group‘s Home Solutions

Mudra South180 - 200 million

Surya Roshini


K Factor (Delhi)

100 million combined

Mouth freshner - DS Group


Pioneer Urban real estate


Raman ‘Spectramind’ Roy’s new venture


Allcheckin (UK based travel portal)




Samsung home appliances

Grey Worldwide

Cheil Communications





80 million
Voltas Corporate
-Quadrant Communications (Mumbai)500 million combined
Godrej FairGlow Soap
Tata Motors Regional

Creative & Media

IBS(travel, transportation & logistics)


Mudra South

30 - 50 million

iSOFT Group plc (healthcare informatics)


Brand Portrait (Chennai)

20 million

J&K Tourism (Incredible India)


Crayons Advertising (Delhi)

30 million

RAK Ceramics


Interface Communications (Mumbai)

50 - 60 million

Sri Lanka Tourism


JWT (Mumbai)

100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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