Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 8 - 21 March 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Paymate India
|
-
|
MPG (Mumbai)
|
NA
|
|
Sobha Developers
|
-
|
OMS (Bangalore)
|
NA
|
|
Zee Turner
|
Madison (Delhi)
|
MPG (Delhi)
|
60-80 million
|
|
Creative
|
|||
| Bar-One (Nestle) | Lowe |
JWT | 20 million |
| Everyday range (Nestle) | JWT |
Publicis |
60 million |
| Big Ones Icecream | Response (Kolkata) |
Situations Advertising (Kolkata) | NA |
| Femina (Worldwide Media) | Triton |
The Republic | 20 million |
| Onida (TV & DVD) | - | McCann Erickson | 300 million |
| Play-n-Pets (Walt Disney soft toys) | - | Oxygen (Delhi) |
80 million |
| Rama Paper Mills | - |
Macaw Inc |
NA |
|
Creative & Media
|
|||
|
Giani Group (Retail-Furniture)
|
-
|
BEI Confluence (Kolkata)
|
NA
|
|
Malayala Manorama‘s FM venture
|
-
|
Stark Communications |
NA |
|
Schwabe (Homeopathy company)
|
-
|
Dentsu Communications (Delhi)
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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